Our office closes 22 Dec & reopens 2 Jan.

Orders can still be placed online and will be processed on our return!

Our office closes 22 Dec & reopens 2 Jan – Orders can still be placed online and will be processed on our return!


Leveraging Trends & Seasonality:
Adapting Your Card Collection with the Season

Learn how to make the most of your card collection all year round…

When it comes to greeting cards, timing is everything. There are certain times of the year that cry out for a seasonal card. Whether it’s spring, summer, autumn or winter, there’s always a card-worthy occasion just around the corner. There’s nothing better than receiving a card that perfectly captures the spirit of a season or event, so it’s essential that your shop stays up to date with trends and seasonality. You can’t beat a card collection that is fresh, exciting and on trend.

Embracing Seasonal Trends: Boosting Sales During Peak Times

Throughout the year there are lots of important dates that you can’t afford to ignore. Christmas is an obvious one, but it’s important not to forget about other occasions like Easter, Valentine’s, Mother’s Day and Father’s Day. These events are more than just calendar dates – they’re golden opportunities to tailor your card collection to what’s going on in the world. Consider exploring the lesser-known seasonal opportunities (yes, International Cat Day is a thing). These unique occasions provide a chance to surprise your customers with cards they might not have expected, making your shop a go-to destination for a wider range of celebrations. Embracing occasions and trends will ensure your cards resonate with customers, making them eager to snap up your latest offerings.

Using Themes to Create a Cohesive Offering

Instead of just having a few cards for each holiday, consider building thematic collections. For example, during the autumn, you could offer cards, decorations and small gifts that all follow an autumnal theme. Incorporate seasonal colours and palettes into your displays to make your card offering even more appealing. This approach not only maximises sales during a particular season, but also makes your store a one-stop-shop for customers looking to capture the essence of that time of year.

Trendy Designs: Creating a Contemporary Card Collection

Retro fonts, minimalist illustrations, bold colours – trends have a way of shaping visual aesthetics. By infusing your card collection with these on-trend designs, you'll make your store stand out from competitors and assure customers that you’re in the know.

Fine-Tune your Collection

Schedule regular assessments of your card inventory. Identify the cards that are selling well and those that may need adjustment. This data-driven approach ensures that your card collection remains relevant and profitable all year round.

Prepare Early for Seasonal Shifts

Don’t wait until the last minute to prepare for seasonal shifts. Plan ahead, so your store is ready to showcase the upcoming seasonal cards well before the actual event or holiday. Staying one step ahead allows you to build anticipation and attract eager shoppers.

Staying Dynamic with a Card Collection That Echoes the Seasons

Your card collection should be more than just a static selection; it should evolve with trends and seasons. By anticipating what's in demand and upcoming seasonal shifts, you’ll ensure you're not only selling cards; you're creating experiences that resonate with your customers' current needs and keep them coming back throughout the year. At Paperlink, we’ve got cards for every occasion and season. From birthdays to Christmas and everything in between, you’ll be able to find a complete selection of cards on our website, to keep your shop stocked for the whole year!💌🎉

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