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Paperlink - UK Greeting Cards - Online Trade Shop

Welcome to Paperlink, one of the UK’s leading independent card companies. With over 1,400 designs all created and published right here in England, whoever your customer, we’ve got something for every occasion.

Shop online at trade prices:

New Ranges

We’ve created a whole host of new designs for your customers. Additional card designs added to our best selling brands, and new ranges to meet the latest trends and customer demands.

Not sure which to view first? We won’t make you choose! Browse everything that’s new


Embracing the very latest styles, Meraki is our pioneering collection, artistically breaking the boundaries. Find out more about Meraki

It’s true, we do really love our cards, but more importantly our stockists and their customers do too. Perhaps we’re a little biased, as the designers and publishers you might expect we would say that… but don’t just take our word for it, take a look at our customer reviews and see what similar shops think to stocking our range and the service we offer. 

Why Shops Love Paperlink

We’re finalists once again!!

Over the past 6 years we’ve been finalists a staggering 12 times in the prestigious Henries Awards for greeting card publishers!

2023 was no different, seeing us recognised in the top 10 of card publishers. Specially chosen for our commitment to providing the very “Best Service to Independent Retailers“.   

As seen in...

With over 35 years experience in creating bestselling greeting cards, we’re proud to work with almost 2,000 independent stockists across the UK. Our innovative designs are regular fixtures with a wide range of discerning national retailers across the UK and overseas: